top of page


How do you generally approach your blogging? If you have been doing it for some time, you might well think of it as a business, and this is often the first step towards seeing real developments in it. Thinking of your blog as a business will ensure that you are much more likely to do what is necessary to make it operate like one, and this can be especially beneficial if you are hoping to monetize and market your blog. In this article, we are going to take a look at some of the things to consider if you are keen on turning your blog into a genuine business in the near future.

Finance It In order for any business to succeed, it needs to be financed, and this will be as true for your blogging business as for any other. Therefore, you should begin to think about how you will actually, actively finance your business, and what you think you will need to do in order to make it work financially in the long run as well. Many people in your position ind it difficult to come up with the necessary cash upfront, and to get the cash flow going. If that is true for you, you might want to consider one of the many other options which will be available to you here, such as going through a business line of credit. Take a look at for an idea of how this can benefit a young blogging business; you might be surprised at how much it could help you. Market It All businesses need to be marketed in order to reach the required audience, and when it comes to blogs, this can be surprisingly and pleasantly easy to do. Marketing a website of any kind rarely requires the need to go offline, so you can be sure that you will be able to reach the audience you need for your blog to function well. Start by finding the best looking mailing lists for your particular niche of blog, and see if you can draw people in this way. You could also think about going the traditional advertising route, perhaps with banner advertising or even pay-per-click. However you do it, you should make sure that you are marketing your business from the start, so that it will be more likely to thrive in the future. Grow It The main way to grow a blogging business is to make sure that you are bringing in more and more readers at all times. This can be easier to do than you might think, provided that you know what you are doing. One of the most powerful ways to bring in more readers and to keep them coming back is to use an email newsletter to remind people of your blog, and let them know what they can expect to read in upcoming posts. You will find that this is incredibly effective, and can make for a much bigger blogging audience in a very short space of time indeed. See for more on growing your blog.


Thank you for reading this article. I hope you enjoyed it. If you want to find more articles like this, follow along with the Emma Dawn Blog by subscribing to my email newsletter. If you are looking for Business Consulting services check out the consulting page above.

Follow Me Online

5 views0 comments


bottom of page